Screen time is often a contentious topic between kids and parents, but as social isolation limits opportunities for physical play, moms and dads are resigning themselves to increased tech usage. However, brands have an opportunity to make these hours more meaningful and productive.

Children are turning to Messenger Kids to speak to their friends while schools remain closed due to COVID-19. Keeping connected will be important for children in the months to come, but parents will likely expect social media services to address their concerns about online privacy and safety.

The COVID-19 pandemic has forced the closure of schools and parks, and put an end to playdates and family gatherings. With implications for Gen Alphas expected to run far deeper than changes to daily routines, Canvas8 spoke to three experts to explore the effects of the crisis on children.

Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?