Why are people keen to exercise under lockdown?
REPORT
15 May 2020
Why are people keen to exercise under lockdown?

Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.

VOXPOP
SPENDING MORE
QUICK FIX
MAINTAINING MOMENTUM
MOTIVATED TOGETHER
OVERWHELMED ONLINE
CAUTIOUS EXERCISE
HAPPINESS HELPER
SELF DIRECTED
CHALLENGING CIRCUMSTANCES
SELF ACTIVATOR
ALONE TIME
ESCAPING INDOORS
Luana Sambell

Luana Sambell is a behavioural analyst on the Cultural Intelligence team at Canvas8. With an MSc in consumer behaviour, she’s interested in how pop- and sub-cultures shape people’s preferences, judgements, and decision-making. Outside of work, you can usually find her cycling around London looking for dumplings or natural wine.