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  • What’s making domestic life blissful for Gen Yers?
  • What’s making domestic life blissful for Gen Yers?
    Ducminh Nguyen (2019) ©
REPORT

Why are Gen Yers spending so much time at home?

American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?

Location United States

Scope
What do Gen Yers in the US – whose spending power is surging as they enter their 30s and 40s – get up to on an average night? The simple answer is (often) not much. According to the 2017 American Time Use Survey, the average person aged 21-36 spends nearly nine hours per day in bed, 1.5 hours doing routine household tasks, and almost three hours relaxing within their four walls – leaving relatively little time after work and the daily commute to socialize out of home. [1] Instead, many young Americans are choosing to spend ...

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