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  • Gen Yers are looking for alternative ways to save money
  • Gen Yers are looking for alternative ways to save money
    Brian (2019) ©

How are Gen Yers planning for the future?

When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?

Location Global

At the start of 2019, Anne Helen Petersen penned one of the most iconic viral articles of the year. In her piece – How Millennials Became the Burnout Generation – she describes how she has found herself in a state of ‘errand paralysis', unable to complete simple tasks like hoovering her car or dropping books off at the library.  [1] Older generations may scoff at Petersen’s polemic, but her words resonated with her peers. Gen Yers (those born between 1981 and 1996) are feeling the pinch as life becomes more expensive and wages stagnate, and it’s ...



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