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  • Are parents guilty of oversharing on social?
  • Are parents guilty of oversharing on social?
    Derek Thomson (2017) ©

Should I post? The science of sharenting

From the pressures of picture perfection to concerns about trolling, social media is proving to be a double-edged sword for new mums. Canvas8 spoke to Dr. Alexa Fox, assistant professor of marketing at The University of Akron, to understand what drives new mums to post about their kids online.

Location North America / Northern Europe

In April 2019, pop star Pink announced that she had received mum-shaming comments on social media that were so hateful she’d decided to stop putting family moments online. Similarly, in September 2019, Instagram influencer Mrs. Hinch received trolling messages in response to an image she had shared of her baby son. Both incidents shine a brighter light on the drawbacks of ‘sharenting’ – parents’ overuse of social media to post pictures or videos of their children. But what drives mothers to post content about, or of, their kids on social in the ...



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