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  • Gucci is handing creative control over to consumers
  • Gucci is handing creative control over to consumers
    Gucci (2015) ©

Gucci: customise your own luxury

As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

Location Global

Crocodile leather or a suede trim? Some peony embroidery or maybe some Swarovski crystals? What about python piping or perhaps a second motif? Thanks to Gucci’s Do It Yourself service, you can now have it all – and more. The Italian fashion house is handing over creative control to consumers with the launch of its DIY handbag program so you’ll never have to own the same design as someone else.





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    Unmade: a customised winter wardrobe

    When buying clothes, people want choice – whether that’s their name embroidered on a bag, a unique colour combo, or a finer blend of wool. Customised knitting brand Unmade lets consumers choose colours and adapt patterns from a range of jumpers or scarves. Is this the future of fashion?

  • Mon Purse lets you design your perfect handbag

    Mon Purse lets you design your perfect handbag

    Ever fallen in love with a bag from afar, only to discover that it has great chunky gold buckles that you can’t stand? Mon Purse offers you an alternative method for finding that perfect bag – create it. Will it disrupt luxury retail or would people prefer to leave designing to the professionals?

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    Bamford Watch Department: luxury timepieces made more exclusive

    Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?

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    Bankrupted by designer bags

    As emerging economies transform the consumer base for high-end goods, luxury is moving out of range of all but the very richest. The fashion industry is rushing to fill the gap, as the notion of aspiration is remodelled to appeal to a diverse range of consumers – and budgets.