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  • Bite-sized celebrity gossip tailored to Instagram
  • Bite-sized celebrity gossip tailored to Instagram
    micadew, Creative Commons (2015) ©
CASE STUDY

The Shade Room: celebrity gossip for Gens Y and Z

The Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.