Kim Kardashian: Hollywood: the trashy mag of the gaming world
Kim Kardashian: Hollywood: the trashy mag of the gaming world

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?