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  • How can Eastern ideas improve the high street experience?
  • How can Eastern ideas improve the high street experience?
    Chris JL, Creative Commons (2011) ©
CASE STUDY

Celestine Eleven: a luxury boutique for the body and mind

From yoga turning into a $27 billion industry to mindfulness going mainstream, Eastern ideas of wellbeing are becoming a part of Western daily lives. Celestine Eleven now hopes to bring spirituality to the high street as a hybrid spa and luxury retailer, but can a store sell personal enrichment?