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  • Blogging has never been more fashionable
  • Blogging has never been more fashionable
    F*Hits (2015) ©
CASE STUDY

F*Hits: shopping with your Brazilian blogger BFF

You may not have heard of Camila Coehlo, Mariah Bernardes or Denise Gebrim. But they’re big in Brazil, as part of a 26-strong fashion blogger collective named F*Hits. Cumulatively they draw more than five million unique visitors a month. These women are putting Brazilian luxury on the map, but what is the appeal?