Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Blogging has never been more fashionable
  • Blogging has never been more fashionable
    F*Hits (2015) ©

F*Hits: shopping with your Brazilian blogger BFF

You may not have heard of Camila Coehlo, Mariah Bernardes or Denise Gebrim. But they’re big in Brazil, as part of a 26-strong fashion blogger collective named F*Hits. Cumulatively they draw more than five million unique visitors a month. These women are putting Brazilian luxury on the map, but what is the appeal?

Location Brazil

Blogging is big business. 18.9 million women worldwide write blogs and billions more follow them. Topics range from photography to motherhood, but fashion and beauty consistently top the charts. Top personal style bloggers earn upwards of $50k per month, as their opinions prove immensely powerful primers for brands’ audiences worldwide. [1] [2]

Brazil’s luxury market is set to grow 30% by 2018. Top-tier growth in the exclusive fashion and beauty industries has stimulated a response calling for greater accessibility. This context has produced a collection of style bloggers with both vibrancy and vocality; ...



  • Article image Itugo: shopping with China‚Äôs social trendsetters

    A generation of Chinese women have grown up without sisters to confide in, share their experiences with, or tell them what’s cool. They might be using social media as a stand-in; social commerce and photo-sharing site Itugo now has 15 million users. But what makes it so popular?

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • A new kind of girl group A new kind of girl group

    Rejecting the traditionally individualistic nature of blogging, I'm Next is a collective of five fashion bloggers, whose posts not only document their personal interests but the things they do together as friends - whether going to the gym or the VMA awards.

  • Article image FUCK! i'm in my twenties: a millennial mentality

    Emma Koenig’s famous self-deprecating blog strikes a chord with a young generation coming to terms with the widening gap between ambition and circumstance.