Examining what it’s like to live, work, and play in Brazil, our experts guide you through the nuances that define its culture.

Renowned as a hotbed of stan culture, Brazil’s suspension of X has sparked a decline in fandom engagement online. As core accounts take their fandom to new spaces, the opportunity for brands to fill the void by offering fresh and authentic ways of connecting and expressing their passion is clear.

X ban in Brazil sparks decline in online fan engagement

Changing norms around male grooming, new-age body ideals and cosmetic advancements are causing an uptick in men seeking six-pack surgery. Grappling with new pressures around appearance and status, surgical treatments are seen as the quick-fix path to self-improvement for a growing number of men.

Body dissatisfaction leads men to undergo ab-sculpting

Dudu Bertholini uses fashion as a medium to challenge social expectations around gender and identity in Brazil. As a public non-binary figure, Bertholini's dedication to inclusive representation has cemented their status as a cultural tastemaker who sheds light on important societal issues.

How Dudu Bertholini gives a voice to Brazil’s LGBTQIA+ community

Digital challenger Parabank has teamed up with fintech provider Dock to launch cards that cater to Brazilians with disabilities. With the fintech revolution well underway in the country, the brand demonstrates what an intersectional approach to financial inclusion might look like.

Parabank meets financial needs of Brazilians with disabilities

Fruittella Brazil launched a sun-activated storybook, Lá Fora É Mais Legal, encouraging kids to play outside by revealing stories only in sunlight. This initiative highlights the importance of outdoor play in reducing the effects of excessive screen time often faced by digital native Gen Alphas.

Fruittella's sun-activating book promotes outdoor play

Brazil has blocked access to social media platform X after Elon Musk failed to meet legal requirements, furthering debates over free speech and misinformation. While many users have migrated to alternatives like Threads and Bluesky, the ban has left Brazilians feeling disconnected.

Brazilians feel disconnected following X blockade

In the age of pervasive social media, platforms like TikTok and YouTube become critical to preserving indigenous cultures and passing them on to younger generations. However, rigid censorship rules often impede this work, which calls for a designated approach to such content on these platforms.

Online censorship risks loss of Indigenous cultures

Feminine Hi-Fi's work on the sound system music scene paves the way for a future where gender equality is a reality, ensuring that artists have the opportunity to shine on their terms. How can initiatives such as this sustain the spirit of hands-on music and support community building?

How Feminine Hi-Fi engages Brazil’s sound system scene

In Brazil, coffee production remains largely in the hands of a more affluent White population, with Black people still being associated with slavery within this industry. Cafe di Preto is a high-end coffee company that works to break this stereotype by empowering and working with Black farmers.

Cafe di Preto empowers Brazil's Black coffee producers

Budweiser’s ‘UninterruptAds’ campaign is designed to go unnoticed, using existing songs that mention Budweiser to target audiences through playlists. The campaign represents the latest in how brands can tap into algorithmic feeds to repackage advertising as organic content.

Budweiser shuffles ads into your Spotify playlist

Deepfakes and other forms of AI-based disinformation are disrupting the democratic process across the globe, nowhere clearer than in the run-up to Brazil’s municipal elections in October. Who’s responsible for policing online disinformation and how is AI-generated media adding to the confusion?

How deepfakes influence political culture in Brazil

Burger King is celebrating its 70th birthday. To mark its seventh decade of flame-grilled success, the company has released an ad campaign challenging ageist stigmas. As ageing changes, campaigns that address stereotypes in fresh ways are landing with older audiences that want new, true narratives. 

Burger King busts taboos to celebrate its 70 fiery years

The governments of Brazil and Argentina have signed a memorandum of understanding to enhance air travel for both countries. As people increasingly search for budget-friendly holiday options closer to home, there's an opportunity for brands to cater to the rising interest in local tourism.

Brazil and Argentina forge attractive air travel policy

Why is political polarisation impacting people's shopping decisions? Is the rise of Black consciousness forcing Brazil to confront its dark past? Why are social media influencers taken more seriously here than anywhere else in the world? And are Brazilians feeling more optimistic than in 2022?

A Cultural Snapshot of Brazil: 2024

Desinfopedia emerges at a crucial moment in Brazil’s fight against fake news, posing as a tool to foster digital literacy and promote critical thinking. With young citizens often struggling to spot misinformation, the platform does the heavy lifting to ensure that fact prevails in the country.

How Desinfopedia helps young Brazilians fight fake news

Women’s football in Brazil has been steadily growing in recent years, with players like the sublime Marta acting as aspirational figures for the next generation of players – but race and gender discrimination continue to impact the development of the Brazilian game. Can brands do anything to help?

What’s next for women’s football in Brazil?

Grupo Boticário is addressing the challenges of limited dexterity with free accessories that transform its products to be more ergonomically suited for people with physical disabilities. Beauty brands globally are starting to design inclusively, but more work is still needed for true universality.

Grupo Boticário boosts access with cosmetic accessories

In Brazil, smart tech is helping cities provide eco-friendly solutions to everyday issues, while digital developments within agriculture are similarly promoting sustainability in rural areas without affecting efficiency. How can the country’s efforts serve as an example for planet-first policies?

How Brazil uses tech to enhance climate action

O Boticário unveiled Extinto, a fragrance evoking the pre-pollution scent of Brazil's Guanabara Bay. With 18,000 litres of sewage dumped per second into the bay, Extinto aims to emotionally and viscerally connect people to environmental loss, urging responsible habits amid dismal recycling rates.

O Boticário captures the scent of pre-pollution Brazil

Faced with algorithmically enforced censorship on social media, users are relying on algospeak, a form of coded speech, to communicate. How can platforms protect free cultural and political expression while ensuring that algospeak isn’t used to disguise harmful online speech?

How is 'algospeak' changing online activism language?

Farm Rio has grown from its market stall roots in Rio de Janeiro into one of fashion’s most promising up-and-coming brands. As shoppers look for sustainable, serotonin-boosting brands that showcase their cultural roots, Farm Rio injects fun and personality into their wardrobes.

How Farm Rio brings dopamine dressing to fashionistas

Perifacon is a gaming convention which is bringing accessibility and visibility to Favela communities, while highlighting their clout in Brazilian culture. Instead of waiting for established players to come to their country, Brazilian fans are building their passion sites in their own backyard.

Perifacon democratises fandom for Favela communities

Brazilian beauty brands are ramping up product development in the sun care category to meet the growing demand for products that suit local customers’ needs. With extreme heat only worsening in the country, sunscreen is becoming a key priority in people’s beauty routines.

Brazilians increasingly seek out localised SPF products

Sexual wellness is becoming part of the holistic health conversation in Brazil, and Feel is carving out its space in the market by offering products, educational content, and a safe environment to nurture women’s sexual wellbeing. How is this approach helping to reshape the women’s health scene?

How Feel empowers sexual wellness in Brazil

Blending gaming and environmental activism, ‘The Originary Map’ engages players to defend the forests and indigenous people of the Amazon through education and play. Players are increasingly drawn to captivating gaming experiences that challenge the status quo and ignite social change.

Fortnite map sheds light on the struggles of indigenous groups

Bahia-based, Black-owned Dendezeiro is pioneering the inclusive fashion movement in Brazil, crystallising a moment in time where discussions around diversity and cultural representation are reaching critical mass. What do its designs and messaging say about the country’s broader fashion sector?

How Dendezeiro champions inclusive fashion in Brazil

Minalba Brasil is launching the first mineral water can with Braille on the lid, bringing a more inclusive approach to product purchase in the food and beverage market. Brands are taking steps to cater to the diverse needs in society but must show continuous and genuine allyship to gain trust.

Minalba promotes accessibility with Braille packaging

In partnership with Warner Bros and the Brazilian Society of Pediatrics, Pfizer Brazil has launched a short film to promote the importance of childhood immunisation. Using the power of nostalgia, it aims to emotionally engage parents when vaccination rates for kids are declining.

Pfizer Brazil launches campaign for childhood vaccines

Heineken has debuted a functioning gaming PC that doubles as a fridge as part of the brand’s 'Not All Nights Out are Out' campaign targeted at gamers. As people change the way they socialise, brands like Heineken are looking to centre themselves as part of these new rituals.

Heineken's gaming PC taps new norms of socialising

In Brazil, the community group Massa Crítica successfully encouraged cycling, lobbied for safer roads for cyclists, and painted informal bike lanes in the coastal city of Fortaleza. Across the world, people are directly affecting the structure and planning of the places they live.

Grassroots organisations in Brazil pioneer cycle lanes

A nationwide survey has shown that Brazilians see the country as racist, debunking its old myth of racial democracy. Yet, only a handful admit they might be reproducing racism, even if unknowingly. This cognitive dissonance highlights that there's still much to tackle in Brazil around equality.

Research shows that Brazilians are reckoning with racism

Itaú Unibanco has partnered with GALERIA.ag to celebrate the women who were prohibited from playing football until 1983 – using AI to envision the teams that never existed. As people push for gender inclusivity, this campaign demonstrates how AI can be innovatively used to support social progress.

AI envisions a women's World Cup team that didn't exist

Hotmart is a global leader in the passion economy, empowering creators in over 100 countries to move beyond content monetisation toward building thriving online businesses. As we witness a new era of digital entrepreneurship, how are brands helping to expand creator collaborations and sponsorships?

Hotmart: digital entrepreneurship in a passion economy 

Brazilians face multiple obstacles when switching to EVs, contributing to the higher-than-average emissions produced by the transport sector in Latin America. In response, Stellantis has announced plans to roll out flex-hybrid cars in Brazil that run on biofuels and electricity.

Stellantis is helping drivers go green in Brazil

Many people with Down syndrome face obstacles when trying to obtain a driver's license, despite their desire for independence. To tackle this, Localiza launched its Autoescola Xtraordinária campaign which empowers Brazilians with Down syndrome to get their licences and get on the road.

Localiza helps drivers with Down syndrome gain autonomy

Volkswagen used AI to bring a famous singer 'back to life' to celebrate its 70th anniversary in Brazil. While the campaign went viral, it also raised some ethical questions and suffered a substantial backlash – highlighting that AI isn't being entirely welcomed with open arms by many.

VW AI-generated ad raises ethical concerns in Brazil

A study has shown that many Brazilians think the internet has contributed to deteriorating political debates, with some toxic behaviours among Brazilians helping to shut down political conversations. However, data signals that people are willing to find common ground to bridge social divisions.

Brazilians think the internet erodes political discourse

Favela Orgânica is challenging the status quo in Brazil's marginalised communities, using nutrition education and sustainable practices to combat food waste and promote healthy living. Local initiatives like this are emerging as agents of change in a nation afflicted by escalating food insecurity.

Favela Orgânica: pioneering sustainable living in favelas

Diet, anxiety, alcohol consumption, and screen addiction are all contributing factors to deteriorating general wellbeing among Brazilian young adults. Businesses and brands have an opportunity to inspire this cohort with products and services that promote long-term health.

Brazilian Gen Zers are faced with a poor health epidemic

Brazil is going through an unprecedented shift in its urban landscape. People are migrating to small cities due to high crime rates, unaffordable housing, and chaotic traffic, and this wave of deurbanisation presents an opportunity to rethink metropolitan areas, turning them into sustainable spaces.

Inflation causes Brazilians to migrate to small cities

Eurofarma won the Pharma Grand Prix at the Cannes Lions Festival for an AI app that helps Parkinson's patients tackle hypomimia by utilising facial expressions to scroll through social media. This easy integration of a tool into everyday habits appeals to people who need simple solutions.

Eurofarma tackles Parkinson's symptoms with AI

With levels of food insecurity reaching new highs, putting Brazil back on the Hunger Map, a campaign is aiming to curb the issue by raising food waste awareness. Initiatives that aim to empower people through sustainable food literacy amid crises can forge long-term loyalty.

Food waste campaign aims to tackle hunger in Brazil

Haribo has launched a product that consists of flavours from Brazil’s different regions. As snacking continues to play a prominent role in consumers’ lives, hyper-localised offerings can bring a sense of novelty and create stronger connections to local market audiences. 




Haribo appeals to Brazilian snackers with local flavours

After decades of displaying a glaring lack of racial diversity, Brazilian telenovelas are finally on course for better diverse representation, both on and off-screen. People want their identities to be reflected in mainstream culture and expect to see brands address diversity concerns.

Black Brazilians want more representation on TV

With no shortage of planning, Revolut has announced the launch of its operation in Brazil. Post-pandemic, the country has seen increased interest in globally connected fintech services, and a continued lack of financial education provides opportunities for brands to help educate newcomers.

Revolut lures Brazilians with accessible global accounts

Brazilian ride-hailing platform 99 has announced that it will be increasing the number of electric cars in its fleet. As EV adoption gains traction in the country, it’s crucial for transport providers to dedicate attention and resources to the mainstreaming of sustainable mobility.

Brazil’s 99 bolsters eco-credentials with EV expansion

The founder of Africa Fashion Week London and Nigeria has announced the introduction of a Brazilian iteration. The initiative will go beyond fashion and offer a global platform for African designers, showing how brands in the fashion industry can avoid the pitfalls through meaningful collaboration.

Africa Fashion Week Brazil hypes cross-cultural fashion

Brazilian creator Raphael Vicente challenges misconceptions surrounding life in Brazil’s favelas by showcasing their rich and diverse culture. With millions of followers on social media, Vicente promotes representation and inclusivity through skits, social media trends, and dance choreography.

Raphael Vicente: challenging perceptions of favela life

Beck's is tackling ageism with the limited edition launch of Beck's 70+, a beer designed specifically for older drinkers. As it becomes more acceptable and expected to veer away from a life structured by linear milestones, a pro-ageing movement has grown – and people expect brands to participate.

Beck's addresses ageism with a beer for over-70s

A digital campaign is bringing attention to Brazil's homelessness problem. Created through a partnership between AlmapBBDO, an NGO focused on making the overlooked in society visible, and photographer Felipe Morozini, it uses a set of striking murals to drive the message home.

Campaign makes Brazil's homelessness impossible to avoid

Vammo has launched an affordable subscription programme for EV motorcycles. As vulnerable people and the working class in the global south feel more strongly about the impacts of environmental degradation, creating accessible sustainable initiatives can unlock new paths for brand engagement.

Vammo offers Brazilian couriers cheap EV subscriptions

Heineken’s campaign celebrates gaming as a form of socialising, flipping stereotypes that gamers are inherently anti-social and gaming as an isolating activity. Launching in the online world with in-game bars, Heineken is attempting to shift archaic perceptions of the community.

Heineken courts gamers by challenging stereotypes

With the country still deeply divided across party lines, Brazilians are ever more vulnerable to disinformation – leading many to believe in a communist takeover. Educating Brazilians on media literacy can be a good opportunity for brands to help bridge gaps, but more creative solutions are needed.

An infodemic is leading Brazilians to fear regime change

Brazilian clothing company Picitas has launched collections based on two popular anime series, Spy x Family and Fate. Brands are appealing to an increasingly growing fandom by tapping into trending shows, especially as fans look to signal their interests and identity through fashion choices.

Picitas expands anime collab range to lure in fans

Brazilian advertising agency DM9 launched The Cost of Gold film campaign to showcase the environmental cost of the 24-carat gold trophy awarded to Oscar winners. People are increasingly cynical and are demanding transparency, pushing brands to align politically to appeal to these values.

Brazilian short highlights eco cost of the Oscar trophy

Following a successful crowdfunding campaign, Brazilian animation company Split Studio is set to release the adventure game Entre as Estrelas in the second half of 2025. People expect brands to take tangible action for greater representation and equity for long-marginalised communities. 

Brazilian indie video game boosts indigenous visibility

As the third-largest market for podcast consumption globally, Brazil is home to a growing number of independent creators in the space. Não Inviabilize has become one of the most popular productions in the country by foregrounding authentic storytelling and providing a space for community interaction.

‘Não Inviabilize’: podcast for community storytelling

Brazilian online grocery delivery company Diferente is aiming to provide easier access to healthier foods at more affordable prices. Leveraging the use of m-commerce in the country, brands like Diferente can offer alternative solutions to those in harder-to-reach places.

Diferente makes healthy foods more accessible in Brazil

Mastercard has partnered with Binance to launch the Binance Card in Brazil – a top ten market for the cryptocurrency exchange. The move hints at Brazilians' growing acceptance of digital currencies, but the risks inherent in this market mean that brands may be expected to provide education.

Mastercard mainstreams crypto payments in Brazil

Sneaker brand Veja is working with local Amazonian rubber producers to keep its supply chain clean. As people grow increasingly critical of sustainability practices and greenwashing, particularly within the fashion industry, Veja’s grassroots approach stands out from the crowd.

Veja sneakers drive sustainable rubber in the Amazon

The usage of 'Z drugs' is on the rise in Brazil, with many people relying on medication to tackle sleep issues. While stress is the main reason for insomnia, screen time may also be contributing to restless nights, presenting an opportunity to promote and foster good sleep habits.

Brazilians seek medical solutions to lack of sleep

Hoping to help Brazilians turn the page on one of the most divisive chapters in its history, beauty brand O Boticário launched a campaign to celebrate a new era of reconciliation. Deeply scarred by years of politically charged social divisions, Brazilians are eager for collective healing.

O Boticário wants love to reunite Brazilians

The Avon Institute is addressing gendered violence in Brazil with a chatbot powered by the voices of 500 women. As people demand hardline approaches to social issues, the initiative is an example of how brands can provide necessary solutions that place citizenship and action at their core.

Voice-powered bot addresses gendered violence in Brazil

With Twitter's Elon Musk-induced drama, Brazilians are abandoning the billionaire's platform and flocking to an Indian competitor: Koo. With a name that lends itself to jokes in Portuguese, the social media is focusing on a message of social harmony – not polarisation – to get Brazilians on board.

Koo courts Brazilians with inclusive Twitter alternative

Brazilian designer Isaac Silva has released an apparel line highlighting the abuse suffered by the country’s LGBTQ+ population through scar-like stitching. The campaign's designs and financial commitment to a charity contrast the shallow allyship from brands that gloss over the community’s plight.

Visible Marks shows LGBTQ+ struggles via fashion

Since 2020, Brazilian personal care brand Natura has been co-opting the Black Friday shopping holiday to encourage people to donate to charitable organisations that work with entrepreneurial women. By making philanthropy a part of everyday habits, it's helping people act according to their values.

Natura simplifies donations through everyday purchases

In Brazil, Listerine has simulated a 'Breathcalypse' in the metaverse, combining oral health and gaming. However, with Brazil currently experiencing turbulent times, attempts at humour may not land well as the cost of living crisis makes even hygiene something subject to affordability.

Listerine campaign fights bad breath in the metaverse

L’Oréal has added several shades to its diverse sunscreen range in Brazil, aiming to cater to everyone's skin type and colour. The beauty industry is often accused of lacking diversity and inclusion, and the brand's expanded product line attempts to tackle this issue head-on.

L’Oréal expands its inclusive sunscreen range in Brazil

Some Brazilian football fans are eschewing the famous yellow jersey of their national team amid a growing association between the strip and the country’s far right. Political tensions are ratcheting up in advance of Brazil's general election, with football acting as a cultural flashpoint.

Brazilian football fans reject the 'canarinho' jersey

While Brazilian Gen Yers and Zers represent a third of this year’s electorate, they don’t feel heard by the running parties when it comes to themes such as personal finances, education, and the environment. What can brands do to help this generation engage more actively with political content?

How do young Brazilians feel about the general election?

+FavelaTV is a streaming platform democratising media and entertainment for underserved communities in Brazil by leveraging media channels to instil cultural pride. As audiences better connect with content that accurately represents them, will this pave the way for a fairer viewing landscape?

+FavelaTV: democratising TV for Brazilian streamers

Brazilians are showing more interest in renewable energy as a way to save money and the environment. Heineken has tapped into this awareness by creating a billboard that uses solar energy to cool the beer at Rio's famous Brewteco bar, just in time for the Rock In Rio music festival.

Heineken chills Brazilian beers with solar power

Brazilian musician Anitta's raunchy persona and impactful stage presence have seen her become a highly-celebrated modern artist with significant global appeal. But why is her genre-fusing, cross-cultural approach to music and strong online presence appealing to international audiences?

Anitta: genre-fusing musician with cross-cultural appeal

Inspired by popular community-run shopping groups on WhatsApp, Brazilian start-up Trela is formalising the process with instant-buying options that stay true to the marketplace format that people enjoy. The brand hopes to make purchasing seamless while creating more certainty amid food insecurity.

Trela formalises WhatsApp community shopping in Brazil

With attitudes towards learning shifting post-pandemic, tech-led education programmes are being developed to meet the needs of modern students. Lumiar, a democratic school for children in Brazil, has launched its Mosaic Digital tool to facilitate holistic student development and assessment.

Mosaic Digital: edtech tool for holistic learning

As Brazil passes through a moment of acute social polarisation ahead of the 2022 election, Lefty is matching left-wing souls. With Brazilians avoiding political discussions amid spikes in political hostility, the dating app hopes to create a safe space for not only for romance but also discussion.

Lefty offers a political safe space for Brazilian daters

Rio de Janeiro is on a mission to create the world's biggest urban garden by 2024. In addition to making the city greener, the space will act as a source of organic vegetation for the local community and will provide job opportunities for people from disadvantaged families.

Rio boosts local communities with urban garden

NomadX is creating a digital nomad community in Brazil with a locals-first approach, aiming to inject money into a slow-recovering tourist region without aggressively encroaching on local culture. Digital nomadism can be a source of tension, but prioritising locals can be a way to combat this.

NomadX takes locals-first approach to digital nomadism

With the incoming 2022 Brazilian election, internet meme culture – that once helped the current president into power – is now being used to mock, and many hope, to oust him. As memes act as a second online language, their cultural relevance is driving heightened political engagement in Brazil.

Brazillians use memes to make politics less intimidating

Independent jewellery brand Ara Vartanian is elevating ethical gem sourcing as its brand differentiator. Its Conscious Mining initiative speaks to people’s interest in supply chain transparency, nurturing a growing appreciation for responsible mining efforts and its benefits for people and planet.

Brazilian jewellery brand elevates ethical gem education

Brazilian Gen Zers are looking for information about money and finances online. But increased access does not equal increased financial literacy, as the same cohort experiences insecurity around how to invest, calling for more accessible products and avenues to disseminate information.

Brazilian Zers are looking for more guidance on money

Zap Racing – a WhatsApp-based game created by Chevrolet Brazil – is raising awareness of the dangers of texting and driving. The gamified learning experience taps into the app's ubiquity in the country, cleverly harnessing the medium to send a serious message about road safety.

Chevrolet shines light on road safety with WhatsApp game

The announcement that Brazil would host its first major Counter-Strike tournament caused a frenzy among fans in the country. Yet the relatively small capacity at the venue fuelled calls for a shift to a football stadium, signalling the growing importance of esports among Gen Zers.

Brazilians gamers want greater access to esports

Mastercard has launched a trial of biometric payments in Brazil, tapping into a desire for more convenient payment options. And with people concerned about data misuse, the company is giving customers peace of mind by ensuring their info is stored securely using alphanumeric encryptions.

Biometric trial offers Brazilians frictionless payments

Depression is on the rise in Brazil, and while various factors have contributed to this silent epidemic, specialists agree that a lack of exercise, weight gain, and alcohol abuse during the pandemic played a major role. In this light, lifestyle interventions may help preserve people’s mental health.

Lifestyle factors fuel rising depression rates in Brazil

The municipality of Salvador has launched the Conscious Food Brazil programme, which will see schools serve vegan meals. The move comes as the demand for healthy options rises and veganism grows across South America, pointing to opportunities for brands to remove barriers to nutritious food.

Health concerns see Brazil introduce vegan school meals

How are threats to the Amazon impacting everyday shopping decisions? What exactly is PIX, and how is it transforming the financial landscape? And how can businesses help tackle a growing mental health crisis? Our Brazil Cultural Snapshot explores the key behaviours shaping the nation in 2022.

A Cultural Snapshot of Brazil 2022

Noh, an expense-splitting start-up based in Brazil has gathered the support of major financial backers in the tech industry. The post-pandemic normal for the shared experience economy is emerging, and tech brands are becoming central to streamlining the financial aspects.

Fintech start-up simplifies bill-sharing for Brazilians

Brazil’s Ministry of Economy is moving to legalise sports gambling. Large numbers of Brazilians are already betting through illegal or unregulated channels, but with the introduction of legitimate businesses, bettors will expect measures to prevent potential gambling harm.

Brazilian bettors want protection from gambling harm

Brazil’s Superior Electoral Court has partnered with WhatsApp to ban fake news and misinformation in the lead-up to the October 2022 presidential election. For brands looking to build trust, openness and honesty are great ways to strengthen a brand’s bond with its audience.

WhatsApp uses transparency to rebuild public trust

Research has revealed that Latin American Gen Zers engage with politics through social media channels that aren’t explicitly about government. Though influencers from TikTokkers to gospel singers have mammoth sway, their followers prefer nuanced debate and don’t want to be told how to think.

Gen Zers get politically savvy on social media

Offering everything from financial services to an array of virtual storefronts, superapps have the potential to gain a substantial foothold among Brazil’s mobile-first population. But what do people expect from these platforms? And how can they help brands build long-term loyalty?

How superapps help Brazilians organise their lives

Abstra has attracted $2.3 million in investment for its no-code tools, which aim to make software development accessible to all. The company forms part of the 'no code revolution' which is democratising app and website creation for those without technical expertise or coding abilities.

'No code' tools democratise software development

Esports provide social mobility in Brazilian favelas

Esports are sweeping across Brazilian favelas and becoming mainstream among young residents. Despite poor internet access and a lack of good computers, Gen Zers in the favelas are not only playing more games, but see it as an opportunity for social mobility through professionalisation.

Brazilian neobank Nubank is set to become South America's largest financial institution as it files for an IPO. With people demanding accessibility, personalisation, and reduced friction with their finances, there are lessons for all outdated industries in how the digital can disrupt through inclusivity.

Inclusive neobanking becomes the norm in Brazil

Championing the mantra 'beer has no gender' is Japas Cervejaria, a brewery founded by Nipo-Brazilian women who are taking up space in a male-dominated space. Inspired by their ancestry, the brand highlights the importance of cultural appropriation through its unique flavours.

Japas Cervejaria tackles beer bias in Brazil

Farm Rio and Levi’s have launched a vibrant collection that celebrates the best of American and Brazilian heritage. With people stuck inside after months of lockdown, brands can bring out the best in each other by tapping into a desire for fun and travel-inspired looks.

Farm Rio x Levi’s offers heritage and wanderlust

Gen Zers in Brazil are inheriting a complex cultural, political, and economic landscape where the Amazon and vast wealth disparities put a unique spin on the challenges posed by climate change and COVID-19. So, how can brands build trust and help Zers create a reality they can believe in?

How are Brazilian Gen Zers creating their own truth?

Protecting the Amazon and learning more about local flora and fauna are causes close to the hearts of Brazilian teenagers. As members of this cohort grow up and begin to have more spending and political power, they're likely to seek out brands with similar eco values.

Brazilian teens are eager to learn about conservation

After years of activism and struggle, the myth of Brazil being a 'racial democracy' is beginning to be debunked. This shift has meant that more people are identifying as being Black or mixed-race in census data, showing how race is as much about identity as it is about demographics.

Brazil