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  • The beauty industry is slowly welcoming the idea of ageing
  • The beauty industry is slowly welcoming the idea of ageing
    RxGenesys (2014) ©
REPORT

Why beauty for Boomers isn’t about anti-ageing

Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?