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  • Fantasy sports betting is hitting the mainstream
  • Fantasy sports betting is hitting the mainstream
    C. J., Creative Commons (2007) ©
CASE STUDY

FanDuel: betting on your favourite fantasy team every day of the week

The fantasy football market is worth an estimated $1.66 billion. FanDuel is an app that turns every day of the week into ‘game day’ for fantasy footballers. But can it prove popular amongst 30-something men and feed their need for instant gratification and daily competition?