Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?
A month before Germany stunned the world with a 7-1 win against Brazil in the World Cup, business software firm SAP was demonstrating how the German football team is leveraging data to strategise. Using tablet technology, the quantified self movement has come to football.
Gourmet burgers, artisan hot dogs and organic grilled cheese... foodies have transformed fast food. But one place is largely untouched: the leisure venue. Can San Francisco Giants’ AT&T Park Edible Garden really replace fries with local kale chips and soda with smoothies?
Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.
With more sports fans coming to the brand exclusively through their smartphone, America’s leading sports broadcaster, ESPN, is pioneering the 'first screen' opportunity across platforms and sporting occasions, from the sofa to the stadium.