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  • Can dating apps uncover Chinese attitudes to relationships?
  • Can dating apps uncover Chinese attitudes to relationships?
    ┬íkuba!, Creative Commons (2013) ©
CASE STUDY

Pengpeng: gamified dating for Chinese teens

Although China’s online dating industry will generate over $350 million in 2014, the stigma attached to casual sex may hold it back. Understanding cultural nuances, social gaming app Pengpeng has amassed more than 300,000 users and is popular with Millennial men and women alike.

Location China

Scope
More apps are downloaded in China than almost any other country in the world, and the mobile gaming market is one of the fastest growing sectors. From Fruit Ninja to Subway Surfers, both men and women between the ages of 17 and 35 are spending an increasing amount of their time and money on games. [1] While it’s clear that mobile living has never been more prevalent, can this explain how social gaming app Pengpeng amassed more than 300,000 users just two months after launch, becoming the promising Chinese social network? [2][

Canvas8

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