Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can dating apps uncover Chinese attitudes to relationships?
  • Can dating apps uncover Chinese attitudes to relationships?
    ┬íkuba!, Creative Commons (2013) ©

Pengpeng: gamified dating for Chinese teens

Although China’s online dating industry will generate over $350 million in 2014, the stigma attached to casual sex may hold it back. Understanding cultural nuances, social gaming app Pengpeng has amassed more than 300,000 users and is popular with Millennial men and women alike.

Location China

More apps are downloaded in China than almost any other country in the world, and the mobile gaming market is one of the fastest growing sectors. From Fruit Ninja to Subway Surfers, both men and women between the ages of 17 and 35 are spending an increasing amount of their time and money on games. [1] While it’s clear that mobile living has never been more prevalent, can this explain how social gaming app Pengpeng amassed more than 300,000 users just two months after launch, becoming the promising Chinese social network? [2][



  • Dating is a game for Chinese Millennials Dating is a game for Chinese Millennials

    Two months since its launch, Pengpeng, a Chinese social mobile gaming app, has gathered over 300,000 daily active users. Its fun approach to social networking has cracked the way to appeal to young Millennials in China.

  • Article image Has China closed the door on the karaoke bar?

    For decades, the karaoke bar dominated Chinese nightlife in both its erotic and more innocent forms. But as young megacity dwellers develop more sophisticated tastes in alcohol, music and social scenes, karaoke is taking a supporting role.

  • Article image A cultural snapshot of China

    Is tea still the most popular drink in China? And do logo-centric brands still dominate luxury? In our 2014 / 15 cultural snapshot of China, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Article image Hooking up with Tinder

    Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to millennials in the process by minimising the chances of rejection.