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  • Can dating apps uncover Chinese attitudes to relationships?
  • Can dating apps uncover Chinese attitudes to relationships?
    ┬íkuba!, Creative Commons (2013) ©
CASE STUDY

Pengpeng: gamified dating for Chinese teens

Although China’s online dating industry will generate over $350 million in 2014, the stigma attached to casual sex may hold it back. Understanding cultural nuances, social gaming app Pengpeng has amassed more than 300,000 users and is popular with Millennial men and women alike.