Is tea still the most popular drink in China? And do logo-centric brands still dominate luxury? In our 2014 / 15 cultural snapshot of China, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.
China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.
Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.
As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?
Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?
In China, IKEA is a furniture-filled theme park where people are welcome to spend an entire day – even if they don’t buy anything. The Swedish furniture store has adapted to the nuances of Chinese shopping - but will it be successful?
Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.
“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?
As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.