How the gym is redefining what it means to be a man
REPORT
25 Jul 2014
How the gym is redefining what it means to be a man

Painstakingly pumped and carefully chiselled – this is the body ideal of the ‘spornosexual’. UK sales of protein products increased from £73m in 2007 to £170m in 2012, and steroid users rose 645% from 2010-2013. But what’s fuelling the quest for more muscle amongst ordinary men?

Harry Symington