What Women Want: how Gillette is normalising 'below-the-neck' shaving

In America, it's rapidly becoming the norm for men to shave 'below-the-neck'. As men of all ages become more open to grooming products, Gillette's 'What Women Want' campaign is encouraging men and women to spark a dialogue about beauty routines.

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In America, it's rapidly becoming the norm for twenty-somethings to shave 'below-the-neck'. Gillette knows this; it's part of the reason why. As men of all ages become more open to grooming products, Gillette's 'What Women Want' campaign is helping normalise the shift, encouraging men and women to spark a dialogue about beauty routines.