‘Sh*t, Shave, Shower, Shampoo’: Australia’s male beauty mantra?

Beauty Mate is one of the favourite Australian men's skincare brands. But are Aussie men really that keen to be preened? And how does the modern shampooed, shaved and waxed type sit alongside the traditional view of the Aussie bloke?

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Scope

‘Sh*t, Shave, Shower, Shampoo’ – so goes the catchphrase for one of Australia’s favourite men’s skincare brands, Beauty Mate. The brand’s YouTube advert, a ‘tongue-in-cheek’ summation of male and female bathroom habit - including somewhat graphic toilet activity - has been viewed well over half a million times.