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  • Millennials prefer flexibility and spontaneity in their social lives
  • Millennials prefer flexibility and spontaneity in their social lives
    Murad Osmann (2013) ©
CASE STUDY

YPlan: smart spontaneity

In a smartphone-centric society, people are accustomed to living by their own schedules, and on their own terms. Enter YPlan, an app that takes the hassle out of having to plan ahead.