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  • The restaurant chain's adverts often use emotional imagery to spark debate
  • The restaurant chain's adverts often use emotional imagery to spark debate
    Chipotle (2013) ©
CASE STUDY

Chipotle: emotional eating?

People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with its hybrid campaign The Scarecrow demonstrating the power of storytelling.