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  • Can peer-to-peer consumption solve drivers' daily parking woes?
  • Can peer-to-peer consumption solve drivers' daily parking woes?
    Grant Hutchinson, Creative Commons (2007) ©
CASE STUDY

How ParkatmyHouse is driving civic participation

ParkatmyHouse connects the owners of unused parking spaces with the drivers who desperately need them, proving the power of peer-to-peer consumption.

Location North America / Northern Europe

Scope
ParkatmyHouse connects the owners of unused parking spaces with the drivers who desperately need them, proving the power of peer-to-peer consumption and its potential to challenge the annoyances that were previously just taken for granted.

As commutes become longer and the roads become fuller, motorists are increasingly prioritising driving experience over car specifications. Recognising this, BMW recently invested in ParkatmyHouse – an innovation solution to the parking problem that frustrates many drivers. Whilst others are trialling expensive, top-down information and communication technology solutions, ParkatmyHouse works on the premise that people hold the solution. And, by doing so, reminds ...

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