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  • We crave a deep and genuine aesthetic/biological connection to nature
  • We crave a deep and genuine aesthetic/biological connection to nature
    Rob Lee, Creative Commons (2007) ©
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Natural Mindset

People want to get closer to nature mentally and physically, embracing all that’s perceived to be pure and wholesome.

Location Global

Scope
Although we started documenting Natural Mindset two years ago, it continues to evolve in conjunction with other demographic and societal shifts. The architects Michael Mehaffy and Nikos Salingaros believe that “we crave a deep and genuine aesthetic/biological connection to the natural context of our world.” [1] And as technological development and urbanisation seem to take us further away from nature, the need to reconnect only becomes stronger. Whether it’s growing your own, wild swimming or the demand for transparent processes, Natural Mindset is an approach to interacting with products and services that will remain relevant for ...

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