Between girl math, girl dinner, Barbie, and all-pink fashion and beauty trends, 2023 was arguably the ‘year of the girl’. Yet while the entertainment industry and social platforms have gone gaga over all things girly, what does 2024 hold in store for media portrayals of femininity and womanhood?

Gen Zers are charting a new course for femininity, infusing it with fluidity and redefining feminist ideals. By embracing both hyper-femininity and traditional gender roles, they’re expanding the boundaries of empowerment. How are these evolving attitudes influencing modern narratives of womanhood?

How are micro-trends reshaping our understanding of personal style? In what ways are fashion brands engaging with technology acceleration? Why are fashion labels engaging with and subverting cancel culture? What is the future of femininity in a post-Barbie world?

Gen Zers are leaning into a blend of casual and comfortable when dressing for work – and it’s much more than a post-lockdown blip. The way they express themselves through their professional attire says a lot about their approach to the job – what can employers and other generations learn from this?