How are recession behaviours changing beauty?
9 Aug 2023
How are recession behaviours changing beauty?

Inflation is affecting consumer behaviour, with cash-strapped spenders opting for smaller indulgences over larger luxury items. Brands are embracing mood-focused beauty and hyper-personalisation, while social media and online communities play a crucial role in driving sales during uncertain times.

Jennifer Carlsson

Jennifer Carlsson is a beauty brand expert, strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. Carlsson is the founder of Mintoiro, an agency that specialises in competitive market research and strategy consulting for beauty brands and the Beauty Design Award, an award that celebrates the best design in the cosmetics industry.

Sabrina Faramarzi

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.