From Sonny Angels to Sylvanian Families, a growing number of young adults are buying figurines that evoke a sense of escapism and nostalgia. How is this old-fashioned hobby helping them heal their inner child? And what can brands learn from the communities springing up around collectible culture?
Noel McDermott is a London-based psychotherapist with over 25 years of experience. He specialises in evidence-based practice and addiction recovery. His company, Mental Health Works, provides community while aiding people with their mental health. He is also the host of the mental health podcast The Wellbeing Show.
Shirley Mueller is a neuroscientist and psychiatrist who specialises in the psychology of collecting. She is the author of Inside the Head of a Collector: Neurological Forces at Play. Alongside her scholarship, Mueller is an internationally known collector and expert in Chinese porcelain.