Why older people in China are hooked on social media
REPORT
11 Apr 2023
Why older people in China are hooked on social media

Due to a change in family culture, an ageing population, and new skills acquired during COVID-19 lockdowns, over-60s in China are taking to social media in their droves, creating a whole new generation of influencers and users. How can brands engage this increasingly tech-savvy cohort?

Felicia Schwartz

Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.

Robin Hewings

Robin Hewings is the campaign director at the Campaign to End Loneliness.

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.