With older adults still sheltering in place, the risk of prolonged loneliness and social isolation is high. Improved digital literacy isn’t just helping them stay connected and engaged, but enabling other aspects of everyday life, from shopping and entertainment to managing finances and healthcare.
Liz Hamburg is CEO of Candoo Tech, which provides tech support and training that’s specifically designed to help older adults stay independent, safe, and connected.
Melissa Sakow is Director of Communications at OATS (Older Adults Technology Services), which designs programmes to help seniors use technology for a more connected and secure financial life. It also runs the digital platform Senior Planet, and recently launched a national initiative called Aging Connected, to help get a million seniors online and successfully using the internet.
Chris Haire is CXO for experience design firm BLDG-25, where he focuses on user experience in digital products. The company also offers senior experience audits, helping clients create more accessible digital products, services, and content.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
Rather than winding down their working lives after they hit 65, more and more American Boomers are either in employment or looking for jobs. And while some are toiling out of necessity to cover everyday costs, others are taking up roles that let them try something new or feel a sense of community.
Keeping fit during quarantine is difficult at the best of times, but for older gym-goers, e-workouts aimed at fit and young participants are exclusionary. Mighty Health is a fitness and wellness app aimed at over-50s, with classes, nutrition advice, and coaching tailored to their needs.
Boomers may have grown up alongside the hippie movement, but Gen Yers and Zers seem decidedly opposed to their contemporary social and political views. Are older Americans as conservative and self-serving as the ‘OK Boomer’ insult makes them seem? Or are they still keen activists?
Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.