REPORT
Oct 29, 2020
Why senior surfers are the digital disruptors to watch

With older adults still sheltering in place, the risk of prolonged loneliness and social isolation is high. Improved digital literacy isn’t just helping them stay connected and engaged, but enabling other aspects of everyday life, from shopping and entertainment to managing finances and healthcare.

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Scope

It’s estimated that 28% of Americans over the age of 65 – roughly 13.8 million seniors – live alone. Pre-COVID-19 research found that a quarter of community-dwelling older adults were considered to be socially isolated, while 43% reported feeling lonely. [1] With this segment of the population proving most vulnerable during the pandemic, they’re now finding themselves more isolated than ever. Despite lockdowns lifting, many are still choosing to minimize social contact for fear of contracting the virus, and several countries have suspended visits for care home residents.