Research has found that having positive social interactions is associated with a sense of purpose among older adults. With this, in turn, linked to longer and happier lives, brands and organizations can help these audiences feel more fulfilled through initiatives that facilitate IRL engagement.

In the 2022 Generational Snapshot of Older Adults, we explore how the COVID-19 pandemic has impacted their approach to family life, the effects of the cost of living crisis on their everyday spending habits, and what they now want from end-of-life care.

For businesses, it’s a win-win. NSW Seniors Festival is an opportunity to invite one of the largest market groups to simply try something new, with government funding to help. In 2020, the NSW Seniors Festival continues to highlight the growing needs and interests of over-60 Australians.

Language boundaries are breaking as content made in Indian languages, other than Hindi, is attracting more audiences with strong scripts and diverse stories. As streaming companies bump up their budgets, why is this move towards pan-Indian content so appealing to both native and foreign speakers?