What’s up with people’s upcycling obsession?
5 Oct 2022
What’s up with people’s upcycling obsession?

Upcycling has become a cornerstone of circularity within fashion sustainability initiatives. As designers learn to apply their own brand codes to differentiate within this aesthetic, how is increasing youth consumer interest in upcycled products driving change in the fashion industry?

Nicole Bassett

Nicole Bassett is co-founder of The Renewal Workshop.

Maja Freiman

Maja Freiman and Alva Johansson are co-founders of Swedish fashion house Main Nué.

Faith Robinson

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.