Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?
Natascha Radclyffe-Thomas is a professor in marketing and sustainable business at the British School of Fashion, GCU London, where she runs the innovative postgraduate module in sustainable luxury on the MBA luxury brand management programme. She is also the co-author of Fashion Management: A Strategic Approach. Natascha’s cross-disciplinary research spans creative industries practice, sustainable fashion, social enterprise and responsible business, cultural heritage, consumer behaviour, and international fashion marketing. Natascha is a keynote speaker at conferences in China, the US, and Europe, and a contributor to industry and media pieces on fashion business and consumer behaviour.
Lilian Marino is an independent fashion consultant specialising in trends, consumer behaviour and circular economy.
Josie Warden is associate director of the design and innovation team at The Royal Society for the Encouragement of Arts, Manufactures and Commerce.
Sarah LaBrecque is a journalist and editor based in Hertfordshire. She spent 6.5 years at The Guardian on the sustainable business desk and later was a commissioning editor at Guardian Labs. She writes mainly on sustainability, B2B topics, and lifestyle.
For luxury fashion brands that have long relied on their prestige and exclusivity to court new customers, change is afoot. As they face up to a pandemic-induced recession and young shoppers who are digitally-savvy and socially conscious, how are they adapting to earn and maintain loyalty?
With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.
With fashionistas favouring utility and novelty over the flashiness of yesteryear, it would seem that days of the ‘It bag’ are over. What does the popularity of micro bags, convertible totes, and tech-enhanced backpacks reveal about people’s changing expectations of this everyday accessory?
Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.