Will second-hand clothes stay in vogue post-COVID-19?
REPORT
7 Sep 2020
Will second-hand clothes stay in vogue post-COVID-19?

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?

Natascha Radclyffe-Thomas

Natascha Radclyffe-Thomas is a professor in marketing and sustainable business at the British School of Fashion, GCU London, where she runs the innovative postgraduate module in sustainable luxury on the MBA luxury brand management programme. She is also the co-author of Fashion Management: A Strategic Approach. Natascha’s cross-disciplinary research spans creative industries practice, sustainable fashion, social enterprise and responsible business, cultural heritage, consumer behaviour, and international fashion marketing. Natascha is a keynote speaker at conferences in China, the US, and Europe, and a contributor to industry and media pieces on fashion business and consumer behaviour.

Lilian Marino

Lilian Marino is an independent fashion consultant specialising in trends, consumer behaviour and circular economy.

Josie Warden

Josie Warden is associate director of the design and innovation team at The Royal Society for the Encouragement of Arts, Manufactures and Commerce.

Sarah LaBrecque

Sarah LaBrecque is a journalist and editor based in Hertfordshire. She spent 6.5 years at The Guardian on the sustainable business desk and later was a commissioning editor at Guardian Labs. She writes mainly on sustainability, B2B topics, and lifestyle.