How are Gen Zers fuelling the charity shop boom?
24 May 2022
How are Gen Zers fuelling the charity shop boom?

Charity shops are having a renaissance with sustainably-minded and fast fashion-fatigued young consumers seeking an alternative shopping experience. So, what’s fuelling the charity shop boom? And what can retail brands learn from this decades-old practice of prosocial consumerism?

Eshita Kabra-Davies

Eshita Kabra-Davies is a fashion-tech entrepreneur and founder and CEO of By Rotation, the social fashion rental app. In 2021 she was listed as one of Forbes 30 Under 30 for her work at the intersection of sustainable fashion and technology.

Lara Tutton

Lara Tutton is a sustainable fashion consultant and fashion writer with a special focus on circularity in the industry. Her writing has appeared in Vogue, Stylist, and Net-A-Porter, and she has also worked for the British Fashion Council.

Roisin Lanigan

Róisín Lanigan is a writer and editor based in London and Belfast. She works at i-D and has written for The Face, Vice, New Statesman, The Atlantic, NYMag, and Prospect, among other publications.