Raised on a digital diet, second-hand-savvy Gen Zers have changed the shopping landscape, and Depop influencers are at the heart of this shopping revolution: they’re bringing the currency of clout and cashing in by serving sustainable looks. How can brands get in on the action, too?

Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.

Mostly known for its Gen Zer user base, TikTok is seeing a rise in estate sale content, an activity once reserved for older generations. As younger audiences look for new ways to spend savvily and sustainably, unusual experiences can help brands stand out as resale platforms fight for space.

Zara’s capsule collection answers the call of sustainable shoppers by producing dresses made partially from carbon emissions. The brand’s incorporation of carbon monoxide into the circular economy signposts a proactive approach to climate change that will resonate with the eco-conscious.