How do brands sort through the 'garbage trend' pile-up?
4 May 2022
How do brands sort through the 'garbage trend' pile-up?

The phrase 'garbage trends' has emerged as a tongue-in-cheek way of describing common, fleetingly viral fads, particularly those arising from TikTok. From fashion styles to memes, internet phenomena are coming and going so quickly that companies trying to engage with them must be particularly savvy.

Kelsey Weekman

Kelsey Weekman: Kelsey is a journalist specializing in internet culture and Gen Z. She is currently a social news reporter for BuzzFeed News. On the side, she writes a newsletter about online youth culture called okay zoomer.

Jason Parham

Jason Parham: Jason is senior writer at Wired and the founder and editor-in-chief of the literary magazine Spook. He was previously an editor at Gawker and The Fader, and his work has also appeared in The New York Times Book Review, The Awl, The Atlantic, The Village Voice, and The New York Times Magazine.

Adrienne Matei

Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.