18 Nov 2021
Why TikTokkers are hungry for new food stories

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Samar Kullab is a registered and licensed dietitian. She holds a master’s degree in nutrition and has years of personal and professional experience working in clinics and hospitals around Chicago. She’s also a content creator who provides the public with nutritional information on platforms such as TikTok, Instagram, and YouTube.

Emily Hicken is a food enthusiast with over 54,000 followers on her TikTok account, @Eatwith.em, where she loves encouraging others to eat what feeds their souls and have the confidence they deserve while doing so. Originally hailing from Blackwood, New Jersey, she is currently working towards a degree in music therapy from Montclair State University.

Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.