Signal28 May 2021
Next-gen food stars are finding fans fast on TikTok

Self-taught chefs are finding virtual success on TikTok as users embrace their accessible cooking videos and celebrate their relatability. Thanks to their fans, these chefs are sidestepping the traditional route to culinary success, typifying a new kind of career pipeline made possible by the app.

Next-gen food stars are finding fans fast on TikTok