How is the concept of the family unit changing?
REPORT
2 May 2022
How is the concept of the family unit changing?

The pandemic shone a light on family units, accelerating conversations about alternative relationship structures and challenging existing norms. But in this climate of embracing the ‘non-nuclear’ family, what can brands and businesses do to support shifting ideals around togetherness?

Gemma Rolls-Bentley

Gemma Rolls-Bentley is chief curator at Avant Arte and a mother of two in a queer relationship. She has written about, and spoken on, the subject of queer parenting for major publications. She has been at the forefront of contemporary art for over a decade, working passionately to amplify the work of queer artists and provide a platform for art that represents and explores LGBTQ+ identity. She teaches at the RCA, is a member of the Courtauld Alumni Committee, co-chairs the board of the charity Queercircle and recently curated the largest permanent display of queer art in the UK for Soho House in Brighton. Her debut book Queer Art Now will be published in 2024 by Frances Lincoln.

Lyubov Sachkova

Lyubov Sachkova is communications manager at Feeld, a location-based app that facilitates communication between people interested in casual sex, polyamory, kink, swinging, and other alternative sexual preferences.

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.