Divorce is no longer being associated with failure, with many now viewing it as something to be celebrated. The narrative is shifting from irreconcilable differences to a mutual ‘freeing’, and the notion of a ‘nuclear family’ is falling away. Why and how are these attitudes evolving?
Over two-fifths of marriages in the UK end in divorce, often incurring significant emotional and financial costs over a months-long process. But a growing number of couples are looking for quick, civilised separations rather than elongated legal disputes – and the Amicable app offers just that.
With stress having intensified in lockdown, a number of married couples are looking into untying the knot. Internet searches for ‘divorce’ have increased, indicating that even as some people have seen the home as a sanctuary during the pandemic, for others, it’s forced them to reassess their lives.
Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?
Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?