Do American parents want non-gendered toys?
REPORT
19 Jan 2022
Do American parents want non-gendered toys?

Once a niche conversation, non-gendered toys have become a point of public debate. While the likes of Lego and Mattel offer such toys, parents are divided on whether to support them. How does this reflect the culture wars in the US? And how can brands tailor their genderless products in response?

Gina Rippon

Dr. Gina Rippon is a neurobiologist and author. She is a professor emeritus of cognitive neuroimaging at the Aston Brain Centre, Aston University. In 2019, Rippon published her book, Gendered Brain: The New Neuroscience that Shatters the Myth of the Female Brain, which investigates the role of life experiences and biology in brain development

Christia Brown

Dr. Christia Brown is a professor and associate chair of developmental, social, and health psychology at the University of Kentucky. She’s also the author of Parenting Beyond Pink and Blue: How to Raise Your Kids Free of Gender Stereotypes.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.