Signal21 Oct 2021
LEGO removes any mention of gender to tackle bias

To champion inclusive play, creativity, and ambition, toymaker LEGO is removing references to gender from its building kits. Research by LEGO has found that when it comes to play, girls feel less restrained by typical gender biases than boys do, but that parental and societal ideas are holding them back.

LEGO removes any mention of gender to tackle bias