Joss Kendrick: inclusive dolls for playful Gen Alpha
Joss Kendrick: inclusive dolls for playful Gen Alpha

American Girl has introduced their 2020 Girl of the Year doll, Joss Kendrick, a competitive surfer and the brand’s first doll with hearing loss. The boom of inclusive toys speaks to Gen Alpha’s desire for inclusivity, equality, and diversity both in wider society and in their own lives.