Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?
Dr. Giulia Poerio is a clinical psychologist and lecturer at the University of Essex. Her research focuses on emotion and wellbeing, particularly the relationship between cognition and emotion. She works at the intersection of psychological disciplines, including cognitive psychology, affective science, neuroscience, clinical, and social psychology.
Kiera Wright-Ruiz is a food writer, author, and recipe developer who’s written extensively about the food in Studio Ghibli films.
Inga Lam is a senior video producer at BuzzFeed, creating highly engaging content showcasing the intersection of food, identity, and culture, in addition to producing K-pop content on BuzzFeed Celeb. She is now also one of the co-leads and talents behind a new BF channel, About To Eat, to further explore the world of food through their unique perspectives. Currently, she has produced some of BuzzFeed Video and Tasty’s most viral hits, with over 700 million views across her videos, as well as producing videos on her own channel.
Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?
With human touch in short supply during lockdown, we explore the ways people are seeking to replace these tactile experiences. What is the effect of ASMR on people’s sensory cravings, and what impact is the skincare market having on filling this hunger for connection and self-care?
Anime celebs are amassing swathes of followers on YouTube, stealing hearts of the internet’s lonesome. As people’s expectations around intimacy evolve within tech, more are finding greater comfort from virtual avatars over real-life relationships.
Moon Pals is a weighted stuffed animal that’s gaining traction among netizens for its calming and comforting qualities. As mental health conversations get increasingly destigmatized, people are becoming more candid with the way they express their emotional wellbeing.