Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?
Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?
With human touch in short supply during lockdown, we explore the ways people are seeking to replace these tactile experiences. What is the effect of ASMR on people’s sensory cravings, and what impact is the skincare market having on filling this hunger for connection and self-care?
Anime celebs are amassing swathes of followers on YouTube, stealing hearts of the internet’s lonesome. As people’s expectations around intimacy evolve within tech, more are finding greater comfort from virtual avatars over real-life relationships.
Moon Pals is a weighted stuffed animal that’s gaining traction among netizens for its calming and comforting qualities. As mental health conversations get increasingly destigmatized, people are becoming more candid with the way they express their emotional wellbeing.