How YouTube is changing TV for younger audiences
23 Aug 2021
How YouTube is changing TV for younger audiences

Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?

Brandon Perkins

Brandon Perkins is the head of public relations at Rayze Consulting, a Gen Z marketing agency that works with brands to help them better understand Gen Z and internet culture.

Miguel Gonzalez

Miguel Gonzalez is a digital marketing executive at Dealers League, a digital marketing and web/software design agency.

Sam Shepler

Sam Shepler is the founder and CEO of Testimonial Hero, a video marketing platform that helps brands create customer videos to engage potential clients and boost their revenue.

Marris Adikwu

Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.