Why are Gen Yers becoming more intuitive eaters?
27 Jul 2021
Why are Gen Yers becoming more intuitive eaters?

As ideas around what it means to eat well evolve, brands looking to serve up better-for-you options must keep in mind that Gen Yers no longer believe in abstaining from certain items or adopting a one-size-fits-all approach. So, what can they offer to meet this cohort’s discerning tastes?

Elyse Resch

Elyse Resch is a nutritional therapist based in Beverly Hills, California.She is the co-author of the book Intuitive Eating: A Revolutionary Program that Works.

Shuni Liu

Shuni Liu is the founder of functional Asian drinks brand Rù, which launched in April 2021. The brand uses natural ingredients and no added sugar in its drinks.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.