As ideas around what it means to eat well evolve, brands looking to serve up better-for-you options must keep in mind that Gen Yers no longer believe in abstaining from certain items or adopting a one-size-fits-all approach. So, what can they offer to meet this cohort’s discerning tastes?
Elyse Resch is a nutritional therapist based in Beverly Hills, California.She is the co-author of the book Intuitive Eating: A Revolutionary Program that Works.
Shuni Liu is the founder of functional Asian drinks brand Rù, which launched in April 2021. The brand uses natural ingredients and no added sugar in its drinks.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.
The standard American diet is notoriously rich in artificially added sugars and flavors. Accustomed to these tastes, many have lost a sense of what natural flavours taste like. Siggi, known for its Icelandic yogurt products, is out to address this problem by helping people retrain their taste buds
Given that parents have been juggling home-schooling, chores, and working from home, it’s no surprise that when they can catch a break, they’re reaching for unhealthy snacks. With people too time-poor to make sound dietary choices, brands have an opportunity to simplify healthy decisions.
Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?