Why Gen Y parents want natural skincare for kids
5 Aug 2021
Why Gen Y parents want natural skincare for kids

Skincare is increasingly going natural, with even baby and toddler brands following suit. But simply using organic ingredients or labelling something vegan is not enough to win over some parents. How are wider trends within cosmetics affecting the ways they care for their children’s skin?

Preeti Chotai

Preeti Chotai is the founder of PCC, a beauty and cosmetics intelligence consultancy based in London. She has spent over a decade in the beauty industry, working with leading brands such as Dior and L’Oréal.

Catherine Collins

Catherine Collins’s career spans multiple markets, from building an international beauty distribution business in the Middle East to advising on the global strategy for some of the world’s most beloved beauty brands and scaling high-growth startups. She is the founder of Constellar Consultancy, a globally-focused beauty and wellness agency specialising in brand building, retail, distribution, and investment. Her expertise is across the entire brand landscape, from ideation to launch and beyond. She has a deep understanding of all the intricacies involved with building a sustainable global brand.

Sarah LaBrecque

Sarah LaBrecque is a journalist and editor based in Hertfordshire. She spent 6.5 years at The Guardian on the sustainable business desk and later was a commissioning editor at Guardian Labs. She writes mainly on sustainability, B2B topics, and lifestyle.