As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?

Interest in foraging has grown as people seek to reinvigorate their connection to nature, cut down on meat consumption, and adopt eco-friendly behaviours. Once led by luxury restaurants looking for unusual, local ingredients, why are people signing up to learn how to forage for their dinner?

Britons are having a love affair with plants. From terrariums and cacti to Living Walls and hanging baskets, they want to tap into their affinity with nature. With urbanisation making the natural world more difficult to access, biophilic design is reconnecting people to nature in built environments.

Being at one with nature is not just a spiritual possibility but a literal opportunity, too. Eco innovations, like mycelium-based living coffins, are not only normalising death-positivity but are also tapping into a sustainable spirituality that sees end-of-life as a gift to nature.