Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.
Scope
From raising sourdough starters to concocting makeshift cocktails, the world of food and drink was largely confined to people’s homes in 2020 – and it’s likely to remain there in 2021. People have gained a newfound appreciation for their kitchens, with research carried out in the early months of the pandemic finding that over half of Americans were cooking more often while in lockdown. At the same time, brands have enabled them to experiment with food and drink domestically by offering services such as home delivery from Michelin-starred restaurants and sommelier-curated wine cases.
Archie Rose: stirring the artisanal liquor craze
With an approach that enables customers to get creative, collaborative, and inventive, and narrative-driven products that evoke uniquely Australian stories, Archie Rose – Australia’s most awarded distillery – is capturing the tastebuds of the country’s notoriously beer-loyal populace.
How stress is changing American tastebuds
During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?
Tony’s Chocolonely: ethical treats for comfort-eaters
We all love chocolate – but at what cost? As people take a greater interest in the ethics of the food they eat, Tony’s Chocolonely is working to make the chocolate industry 100% slave-free. It’s combining sweet indulgence with social impact to hook people onto its cause – and its chocolate.
Haus: D2C aperitifs for mindful drinkers
With its all-natural flavorings, subscription model, and Instagram-friendly unboxing experience, Haus taps health-focused Gen Yers who want low-sugar, lower-alcohol options. And the brand’s collaboration with COVID-19-shuttered restos appeals to those looking to support the industry.