Youth culture is often linked with innovation and radical departures from past norms. But when it comes to the news, German Gen Zers are finding themselves drawn to ‘old’ media. So, how can broadcasters and newspapers build on their trusted status? And what do Zers expect from online news?
- Sector
- Locations Eastern EuropeGermany
- Generation
Berit Becker is a communications coach with a background in cultural studies and digital media management, exploring news format and content strategies for Gen Z. She is based in Berlin.
Julia Behre has been a student research assistant at the Leibniz Institute for Media Research in Hamburg for three years, where she has worked on a number of reports, including some on digital use among young Germans.
Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.
