A study has shown that while the value people place on their personal data is quite low, Germans believe it's vital to keep their information private. As awareness around data security increases, brands are being charged to boost transparency in order to earn consumers' trust.

Several German start-ups have spoken out against Silicon Valley’s push to trace the spread of coronavirus through a tracking app. As Big Tech races to develop solutions to control the outbreak, the open-sharing of medical information is adding a new dimension to the data privacy debate.

Since the passing of the Digital Healthcare Act in Germany in late 2019, telemedicine has seen a boost in reputation and popularity. Taking advantage of the tide change, the Caspar Health app offers patients digital connections to care, allowing them to access medical help remotely.

High-profile data leaks over recent years have seen internet users wise up to the dark side of connectivity. In Germany, where privacy is highly valued, email provider ProtonMail is easing fears through end-to-end encryption, ensuring that neither governments nor hackers can access inboxes.