How are Brazilian Gen Zers creating their own truth?
15 Dec 2020
How are Brazilian Gen Zers creating their own truth?

Gen Zers in Brazil are inheriting a complex cultural, political, and economic landscape where the Amazon and vast wealth disparities put a unique spin on the challenges posed by climate change and COVID-19. So, how can brands build trust and help Zers create a reality they can believe in?

Christian Petrini

Christian Petrini is a professor in marketing and graphic design at Universidade Cruzeiro do Sul in São Paulo. He has a master’s degree in communications and semiotics and 20 years of professional experience in marketing and comms. In 2018, he published a book in Brazil entitled Kinetic Captioning.

Miriam Steinbaum

Miriam Steinbaum is the senior director of insights and solutions at Ipsos in São Paulo, specialising in consumer behaviour. Over the past 20 years, she has coordinated numerous strategic projects for global clients.

Darren Loucaides

Darren Loucaides is a travel writer and music critic for the BBC. He’s lived and travelled in Italy, the Middle East and Latin America, and has become obsessed with the parallels between cultural and political trends.